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And within that, we have a social element. How do we inject our marketing into the conversations that our consumers have with each other?
As a writer, he helps professionals cultivate a deeper understanding of who they are and why they do the work they do — their values and purpose.
I discovered his solid advice to Marketing and Business Professionals through his articles on BusinessGrow.com and am delighted to welcome as a guest on the podcast – Keith Jennings!
Keith, you have an article on BusinessGrow.com that I really like. In that article – You say that “Businesses hire marketing to do a variety of jobs – such as brand awareness, lead generation, SEO, and more.
- Can you walk us through those jobs of Marketing beyond the FUNCTIONAL jobs that we are accustomed to marketing delivering?
- So, What are some other tips you can provide to help marketers and their execs – as well as marketers and their agencies better align their expectations?
- Please share your definition of Social Objects with us.
- How can Marketers create and utilize social objects for their brands? (Some examples?)
- So maybe we should define these systems of thinking for our audience first.
- How are marketers subject to System 1 and System 2 thinking and how can System one thinking be a mistake?
- As a Marketer, I’ve always operated by Steve Krug’s “Don’t Make Me Think” approach by not making the content consumer think more than they need to in order to receive a message. So in that light, does System 1 Thinking still have its place in Marketing?
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Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
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Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.