Our Content
While we spend most of our time creating awesome content for our clients, we still take some time to create awesome content of our own. Enjoy, Learn, and Subscribe so that you don’t miss out on hearing from our Monstas!
Monsta Podcasts
Our own podcast is called "The Business of Marketing" Originally debuted as The Business of Content, we expanded to include industry expert interviews in our second season. Subscribe to the podcast on your favorite podcast listening platforms such as Apple Podcasts, Spotify, Stitcher, and more.
Monsta Blogs
Here you will find a treasure of How To, Best Practices, and Industry insights to help you be successful in Content Marketing. Learn about how create the kinds of content that you can repurpose and receive the greatest ROI on your effort.
Content Monsta on YouTube
Content Education and Insights
Podcast Production Company Owners Talk “Red Flags” for B2B Podcasters
A. Lee Judge and Katie Brinkley talk about what they, as owners of podcast agencies, see when working with companies looking to podcast.
They discuss the “red flags” they look out for when companies approach them about starting a podcast.
How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals, and why marketers must learn the science of visual communication to stay competitive.
How to Tie Content Marketing ROI to Revenue: A B2B Guide
Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
Unlocking Success with a Modern LinkedIn Strategy: Insights from Neal Schaffer
Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.