People are spending less time watching TV and more consuming content over the Internet. As the Internet overtakes TV, it’s no surprise that one of the main reasons for this …
3 Key Reasons Why Video is the Best Content in Online Marketing (No. 3 Will Steal Your Heart)
The advent of the internet and social media has predominantly changed the marketing landscape and the way we buy things. Roadside billboards have been transferred to our computer screens. Street …
The 8 Pillars of Digital Marketing and How You Can Use Them (The Monsta Way)
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so …
B2B Content Marketing – Why It Is Winning over Advertising
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Are You Missing Out on Podcasting and Why Are They So Popular?
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. …
Customer Video Testimonials Increase the Effectiveness of Your Online Marketing Efforts
For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used …
What is IGTV and should your business consider yet another social media platform?
Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
Content and Social Selling – the Connection
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can …
How to Start Creating Content for Your Business
You’ve decided that your business needs content creation in their marketing strategy. How to Start Creating Content for Your Business? On this episode, Lee and Dontaye discuss how businesses can …