Personal Branding with LinkedIn: #BeContent

Personal Branding with LinkedIn: #BeContent

In Blog by A. Lee Judge

Social media platforms are powerful tools for networking, branding, and professional growth. Proven for me and for many others, LinkedIn stands out as the go-to destination for professionals looking to connect, share insights, and advance their careers. Creating valuable content on LinkedIn can boost your visibility and engagement. However, there’s a powerful yet often overlooked strategy that can take your LinkedIn presence to the next level: becoming the content yourself aka #BeContent.

The Power of Personal Content

LinkedIn is not just a platform for sharing corporate updates and industry news; it’s a place where professionals can showcase their unique perspectives and experiences. The traditional approach to LinkedIn content involves sharing articles, videos, and infographics related to your field. While this can be effective, it often lacks the personal touch that truly resonates with an audience.

When you show yourself as the content, you’re not just another faceless professional in the crowd. You become relatable, authentic, and memorable. People want to connect with a real person, not just a corporate entity. Your journey, your insights, and your individuality are what set you apart in a sea of LinkedIn profiles.

The Authenticity Advantage

Authenticity builds trust, fosters genuine connections, and humanizes your online presence. By sharing your experiences, challenges, and successes, you become relatable to your audience. They can see the person behind the brand or job title, and that’s what resonates with them.

Consider the times when you’ve connected with someone on LinkedIn who shared a personal anecdote or a heartfelt story. It’s likely that you felt a stronger connection with that person compared to those who simply shared industry statistics or company updates. This is the power of personal content – it creates a genuine bond between you and your audience.

Introducing #BeContent

One way to demonstrate this approach is through our personal hashtag #BeContent. It’s more than just a catchy phrase; it’s a philosophy. Instead of merely creating content, embrace the idea of BEING the content. #BeContent is a call to action to share yourself with others, even in business. It encourages you to be real, transparent, and unapologetically yourself.

Imagine scrolling through your LinkedIn feed, and you come across a post from someone who is passionate about their work, shares their personal experiences, and offers valuable insights.

That’s the essence of #BeContent. It’s about showing the world who you are, what you stand for, and why you do what you do.

The Challenge of Being Vulnerable

It’s important to acknowledge that showing yourself as the content isn’t always easy. It requires vulnerability. Sharing your thoughts, your experiences, and your true self can be daunting, especially in a professional setting. However, it’s this vulnerability that can lead to the most profound and meaningful connections.

When you’re willing to open up and be vulnerable on LinkedIn, you invite others to do the same. You create an environment where authenticity is celebrated, and that’s where real growth and collaboration can happen. It’s a risk, but it’s a risk worth taking.

The Reward: Deeper Connections and Opportunities

While it may take time to build a personal brand centered around #BeContent, the results are undoubtedly worth it. When you embrace this approach, you open the door to deeper connections, meaningful conversations, and opportunities you might never have imagined.

Think about it – people engage with authenticity. They remember the person who dares to be real. When you share your true self on LinkedIn, you’re not just another connection; you’re a memorable individual with a unique story to tell.

Beyond Business: Personal Growth and Learning

#BeContent isn’t just about professional growth; it’s also about personal growth. When you share your experiences and insights, you not only provide value to your network but also learn and grow in the process.

Consider this scenario: You decide to share a post about a challenging project you worked on, highlighting the lessons you learned along the way. Your connections engage with your post, sharing their own experiences and insights. In this exchange, everyone benefits. You gain new perspectives, and your connections learn from your journey.

Sharing your knowledge and experiences positions you as a thought leader in your field. It establishes you as someone who not only talks the talk but walks the walk. This recognition can lead to speaking engagements, collaborations, and career advancement opportunities.

The Impact of #BeContent

To illustrate the power of #BeContent, let’s take a look at a real-world example. Sarah, a marketing professional, decided to embrace this approach on LinkedIn. She started sharing personal stories about her journey in the marketing world, including both her successes and challenges.

Sarah’s posts resonated with her connections, and soon, she started receiving messages and comments from fellow marketers who could relate to her experiences. What began as a simple post about a marketing campaign gone wrong turned into a robust discussion about the challenges marketers face in today’s fast-paced digital landscape.

As Sarah continued to share herself as the content, she noticed a significant increase in engagement on her posts. Her network began to view her not just as a marketer but as a trusted resource and a genuine person. This led to exciting opportunities, including speaking engagements at industry conferences and collaboration requests from top marketing agencies.

Overcoming the Fear of Sharing Yourself

It’s natural to feel apprehensive about sharing yourself on a platform like LinkedIn. After all, it’s a professional space, and you might worry about how your personal stories will be received. 

Here are several strategies you can employ to overcome the fear of showing your face as a part of the content you create:

Start Small: Begin by sharing smaller, less personal anecdotes or insights. As you become more comfortable, you can gradually open up further.

Focus on Value: Always ensure that your personal content provides value to your audience. Whether it’s a lesson learned or a unique perspective, make sure it’s relevant and helpful.

Choose Your Moments: You don’t have to share every personal detail of your life. Select moments that align with your professional goals and values.

Connect with Like-Minded Individuals: Seek out and connect with individuals who share your interests and values. These connections can provide support and encouragement.

Remember Your Why: Whenever you feel hesitant, remind yourself why you’re doing this. It’s about building genuine connections, fostering personal growth, and advancing your professional journey.


Creating content on LinkedIn is essential for professional growth and networking. However, it’s time to take it a step further. Don’t settle for creating content; become the content. Embrace #BeContent as your guiding principle.