Listen and Follow
View the Recording Session
In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.
Gini gives additional insight into marketing, public relations, digital media, and the PESO Model.
Conversation points:
- PR vs Marketing – Is there a difference in a digital landscape?
- Proving PR and Marketing efforts in the bottom line
- Video and Podcasting – Strong digital comms tools for businesses
- How digital media has changed PR
- The PESO Model to fuel brand reputation
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.

Rethinking Attribution and Alignment in B2B with Mary Keough
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.

SEO’s New Rules: Relevance Over Rankings with Dale Bertrand
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.