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Darrell gives additional insight into marketing, sales, and business strategies.
Conversation points:
- The concept of “full-service” marketing agencies
- Growth Marketing as a service niche
- Interesting Marketing Strategies
- Small businesses becoming more digital and automated
- Local marketing and its difference from corporate/global marketing
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Website Updates – What Matters Most in Design and Development with Andy Crestodina
Andy Crestodina and I talk about how to optimize a website, Andy’s conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.
