Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.
Gini gives additional insight into marketing, public relations, digital media, and the PESO Model.
Conversation points:
- PR vs Marketing – Is there a difference in a digital landscape?
- Proving PR and Marketing efforts in the bottom line
- Video and Podcasting – Strong digital comms tools for businesses
- How digital media has changed PR
- The PESO Model to fuel brand reputation
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Zero-Listen Strategy: Crafting Podcasts That Fuel Business Growth
The zero-listen podcast strategy redefines success in content marketing by prioritizing targeted engagement over broad listenership. This focused approach ensures that podcasts serve not just as a platform for content but as a strategic tool for business growth. By honing in on the right audience, businesses can deepen connections, drive engagement, and achieve specific business goals, making every word and every episode count toward meaningful impact.
Talking Head Videos in Your Marketing Strategy
In the ever-evolving landscape of digital marketing, the incorporation of talking head videos stands out as a pivotal strategy for businesses aiming to elevate their content marketing efforts. With a
Conversational Content Creates Authenticity for Your Brand
Embracing Conversational Content for Unparalleled Authenticity With AI-generated content quickly filling up digital spaces, standing out requires more than just volume; it demands uniqueness and authenticity. That’s where conversational content,
