Gini Dietrich - Business of Marketing Podcast

Public Relations vs Digital Marketing with Gini Dietrich

In The Business of Marketing Podcast by A. Lee Judge

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In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.

Gini gives additional insight into marketing, public relations, digital media, and the PESO Model.

Conversation points:

  • PR vs Marketing – Is there a difference in a digital landscape?
  • Proving PR and Marketing efforts in the bottom line
  • Video and Podcasting – Strong digital comms tools for businesses
  • How digital media has changed PR
  • The PESO Model to fuel brand reputation

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