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In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.
Gini gives additional insight into marketing, public relations, digital media, and the PESO Model.
Conversation points:
- PR vs Marketing – Is there a difference in a digital landscape?
- Proving PR and Marketing efforts in the bottom line
- Video and Podcasting – Strong digital comms tools for businesses
- How digital media has changed PR
- The PESO Model to fuel brand reputation
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Public Relations vs Digital Marketing with Gini Dietrich
Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.
Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
