Repurposing Podcast Audio: Expand Your Podcast's Reach with Audiograms and Video Clips Featured Image

Repurposing Podcast Audio: Expand Your Podcast’s Reach with Audiograms and Video Clips

In Blog by A. Lee Judge

It is important to recognize the power of repurposing podcast audio into captivating social media video content.

In this article, we’ll explore how transforming your podcast audio into audiograms and video clips can drive results and enhance your online presence.

Audiograms: Creating an Engaging Audio-Visual Experience

Audiograms are short video clips that merge your podcast audio with a static image or waveform animation.

These visually appealing snippets showcase the essence of your podcast and can generate curiosity among potential listeners.

Although they are created from audio, they are actually short video (.mp4) clips. They are considered “audio” grams because they are not made from video, but built upon audio with animated graphics added for visual impact.

Audiogram Styles:

There are several tools and styles used for creating customized audiograms that incorporate podcast artwork, waveform animations, and captions.

The process involves selecting an engaging audio snippet from your podcast, adding visuals, and optimizing the content for various social media platforms.

Here are some audiogram-style examples

Cover Art with Waveform

This style is the original style or “OG” of audiograms. It is the most efficient to make because artwork does not have to be recreated in each episode.

It consists of the podcast artwork, an animated waveform placed over the artwork, and an audio snippet from the episode.

Episode Specific Podcast Art

This style of podcast audiogram incorporates new images, such as host or guest photos for each episode. Naturally, this means that more effort is involved because this artwork will change every episode.

Also, the images for each person need to be obtained each episode in order to complete the artwork update. Waveforms are typically also incorporated into this style along with the other additional unique artwork for the episode.

Animated Text Captions

Taking audiograms to the next level can include adding bold text captions to the movement of the clip.

This requires special attention to each audiogram created because there needs to be quality assurance that the text captions are correct.

There is also a design and styling element for these types of audiograms to make sure that fonts, colors, and animation still fit within the theme of the podcast.

Fully Designed Audiograms with Video Backgrounds

The most engaging audiograms can go as far as including moving video backgrounds, in addition to animated text, host and guest images, and audiogram waveforms.

Although these audiograms are great for social media clips, this is also an entry-level for podcasters wanting to add their podcasts to YouTube.

Social media clips will tend to be vertical video or square video clips, while horizontal videos from audiograms can perform well as YouTube content.

Identifying Compelling Audio Snippets:

The key to a successful audiogram lies in choosing a thought-provoking, interesting, or humorous audio segment that can stand alone and pique interest.

This snippet should represent the core message or theme of your podcast and entice potential listeners to explore further.

Having 3-5 clips per episode allows you to repurpose podcast audio over a long period of time and as you schedule these clips there will be a compounding effect of your content regularly appearing in your audience’s social media streams.

Sharing Audiograms on Social Media:

Audiograms are well-suited for platforms like Instagram, LinkedIn, TikTok,  and Facebook.

When sharing, it’s essential to optimize the audiogram according to each platform’s recommended video lengths, dimensions, and formats. Including captions or subtitles also helps make the content accessible to a wider audience.

Each audiogram used in a social post should also be accompanied by compelling written content. This written content can be derived directly from the spoken word in the audiogram clip or they can be supporting commentary.

It is important to consider the social platform and customize the text post to be best optimized for the platform.

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Podcast Video Clips: Repurposing the Podcast Recording Process As Content

You don’t have to have a video podcast to have video content! All you have to do is turn on the camera while you are recording your podcast to gather video clips of your conversation.

Video clips provide an opportunity to connect with your audience on a deeper level by capturing real footage of hosts and guests during the podcast recording process.

These clips emphasize key points, tell engaging stories, and allow your audience to experience your podcast in a visually dynamic way.

Podcast Video Clip Creation Process:

Creating podcast video clips involves recording high-quality footage during podcast recording sessions.

This could be as simple as capturing video through your remote podcast recording platform or turning recording yourself on your camera phone during the conversation.

These visuals can be edited and tailored to emphasize the most captivating moments, resulting in a shareable and engaging piece of content.

Sharing Video Clips on Social Media:

Video clips can be shared on platforms like Instagram (Reels and Stories), TikTok, Facebook (Stories or native video posts), Twitter (as native video tweets), and LinkedIn (native video posts).

As with audiograms, it’s crucial to optimize the video clips for each platform and include captions or subtitles for accessibility.

As with audiograms, always add text to your social posts that are formatted for the specific platform and support the video clip that you are posting.


Repurposing your podcast audio into audiograms and video clips offers a powerful way to increase your podcast’s visibility and engage with your audience.

By exploring different audio snippets, visuals, and social media platforms, you can discover the most effective strategies for amplifying your podcast’s impact.

Whether you choose to create this content in-house or collaborate with an experienced content agency like Content Monsta, understanding the possibilities and potential benefits of audiograms and video clips is essential for any podcaster looking to grow their reach.

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