Content Marketing Resources and Tools

the SAUCE Framework by A. Lee Judge

The SAUCE Framework For Better Content Marketing

My niece has been one to keep a hot sauce bottle in her purse long before Beyoncé mentioned it. She doesn’t settle for mediocre flavor and has a backup to defend against bland experiences.  Bland experiences. That struck me – and yes, this is a business analogy so brace yourself. 

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Content Marketing ROI

How to Measure Content Marketing ROI

Content marketing ROI is often miscalculated because it is based on a short time frame, a single piece of content, or even a single campaign. Instead, it should be measured on whether or not your overall content engine is working.  These 10 KPIs will help you track performance, engagement, and

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Remote video producer from Content Monsta

Why Pay for Remote Video Production

If you already have someone on your team who can edit videos, it’s fair to ask, “Why would we pay an outside agency?” In reality, remote video production doesn’t require big budgets. You can get high-quality, professionally produced corporate video content for under $5,000. And what you’re paying for isn’t

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