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B2B Content Marketing – Why It Is Winning over Advertising

In Blog by Regine Pamular

According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …

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Are You Missing Out on Podcasting and Why Are They So Popular?

In Blog by Regine Pamular

Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. …

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Customer Video Testimonials Increase the Effectiveness of Your Online Marketing Efforts

In Blog by A. Lee Judge

For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used …

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What is IGTV and should your business consider yet another social media platform?

In Blog by A. Lee Judge

Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …

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Content and Social Selling – the Connection

In Podcast by A. Lee Judge

One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can …

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How to Start Creating Content for Your Business

In Podcast by A. Lee Judge

You’ve decided that your business needs content creation in their marketing strategy. How to Start Creating Content for Your Business? On this episode, Lee and Dontaye discuss how businesses can …

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Executives – Ask This Before Building Your Personal Brand

In Blog by A. Lee JudgeLeave a Comment

There are clear and consistent considerations that have to be discussed and understood before an Executive begins their personal brand journey. Building an executive personal brand goes far beyond maintaining …

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