Listen and Follow
View the Recording Session
The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses.
My guest this episode has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.
I want to ask you about 3 specific areas of SEO today Steve.
1. First Let’s start with Local SEO vs MultiLocation vs “no particular location”
- How does an SEO strategy differ between Local SEO and Multi-location SEO?
- What about SEO for services like products and web services where company location doesn’t matter?
In regard to developers. A good developer understands how to optimize for Google’s constant changes.
- Can you give us an overview of the most frequent challenges recent updates have posed for most websites?
- Are all CDNs created equal? What do we look for when choosing a CDN?
Too often we look at SEO from an aspect of just “Words” on a page. We’ve discussed how the website development has an impact.
- How can we optimize Video and Audio to drive the SEO of our websites?
- How has Google changed in regard to its ranking of podcast and video content?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Marcus Sheridan on Building Trust Through Content
Buyers are doing more research than ever before, and businesses that prioritize transparency and trust are winning. Marcus Sheridan, author of They Ask, You Answer, shares how content marketing, pricing transparency, and self-service tools are transforming the way companies attract and convert customers. Learn how to build a brand that earns trust and drives sales in today’s digital-first world.

LinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ Wilcox
LinkedIn Ads can be a game-changer—but only if you know how to use them effectively. AJ Wilcox, founder of B2Linked, shares expert insights on optimizing targeting, managing costs, and structuring high-performing campaigns. From leveraging Thought Leader Ads to building multi-stage funnels, this episode is packed with strategies to help you maximize ROI and avoid costly mistakes.

Marketing’s Future in the face of AI and Innovation with Wil Reynolds
AI is reshaping marketing—are you keeping up? Wil Reynolds shares his insights on the future of SEO, the rise of AI-powered tools, and why continuous learning is the key to staying relevant. From practical AI strategies to building real influence, this episode is packed with actionable advice for marketers who refuse to be left behind.