Having a website for your business is a necessity but how do you know what content is performing on that website.
However, simply having a website is not enough, it’s crucial to understand the behavior of your website visitors and how they interact with your content. This is where web analytics comes into play.
Brian Piper shares insight into content marketing web analytics.
View the Recording Session Clip
Web analytics provides valuable insights into what is performing on your website, helping you understand who is visiting your site, why they are visiting, and which pages they are not visiting.
With this information, you can make informed decisions about which pages you should prioritize and focus your efforts on.
It also helps you identify areas for improvement and guides you towards creating new content that will attract new customers and increase conversions.
Without analyzing your website analytics, you are essentially just hoping that people are reading your content and finding it.
However, web analytics provides you with the facts about how people are actually engaging with your content. This information is the foundation for optimizing your website and improving its performance.
Listen to the Full Episode
In conclusion, web analytics is a vital tool for understanding and improving your website’s performance.
It provides valuable insights into the behavior of your website visitors and helps you make informed decisions about your content strategy.
Don’t ignore the power of web analytics, utilize it to its full potential and watch your website performance soar.
Check out the full episode with Brian Piper.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Discover how businesses are adapting to economic changes by rethinking their marketing teams. Learn how partnering with specialized agencies can drive growth, enhance brand value, and achieve objectives with a leaner in-house team. Is your marketing strategy ready for the future?
Unlock the secrets of efficient content strategy with our latest article. Drawing an unlikely parallel between hunting techniques and content creation, we delve into topics such as resource use, content multiplication, optimal distribution, and audience targeting. Learn how to focus and spread your content like a hunter with buckshot or birdshot.
Harnessing the power of a video podcast for effective podcast promotion is a strategy businesses need to enhance their digital presence.