Brian Piper - Business of Marketing Podcast Clip - Discover What Content is Performing

Discovering What Content is Performing – Tips from Brian Piper on Google Analytics

In Blog by A. Lee Judge

Having a website for your business is a necessity but how do you know what content is performing on that website.

However, simply having a website is not enough, it’s crucial to understand the behavior of your website visitors and how they interact with your content. This is where web analytics comes into play.

Brian Piper shares insight into content marketing web analytics.

View the Recording Session Clip

Watch the full video here.

Web analytics provides valuable insights into what is performing on your website, helping you understand who is visiting your site, why they are visiting, and which pages they are not visiting.

With this information, you can make informed decisions about which pages you should prioritize and focus your efforts on.

It also helps you identify areas for improvement and guides you towards creating new content that will attract new customers and increase conversions.

Without analyzing your website analytics, you are essentially just hoping that people are reading your content and finding it.

However, web analytics provides you with the facts about how people are actually engaging with your content. This information is the foundation for optimizing your website and improving its performance.

Listen to the Full Episode


In conclusion, web analytics is a vital tool for understanding and improving your website’s performance.

It provides valuable insights into the behavior of your website visitors and helps you make informed decisions about your content strategy.

Don’t ignore the power of web analytics, utilize it to its full potential and watch your website performance soar.

Check out the full episode with Brian Piper.

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

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