Sangram Vajre - Business of Marketing Podcast Clip - Challenges of Go-To-Market as a Service

Navigating Challenges of Go-To-Market as a Service with Sangram Vajre

In Blog by A. Lee Judge

Product-based businesses and service-based business require a very different approach to launching. Even the go-to-market strategy can be vastly different. What if the service business “is” a go-to-market consultancy?

In a recent conversation, Sangram mentioned his plans to transition from a successful product-based company to a service-based one, with a focus on go-to-market research and advisory services.

Sangram Vajre shares insight into some of the challenges and his excitement about the new concept/offering.

View the Clip

Watch the full video here.

His new venture aims to be a go-to source for companies looking to improve their go-to-market strategies.

By partnering with G2, they will collect data on emerging trends in the field and offer frameworks and research-backed advice to help businesses succeed in their marketing efforts.

Listen to the Full Episode

 

In conclusion, the transition from a product-based to a service-based business can be a smart move for entrepreneurs looking for new opportunities for growth and profitability.

By taking a cue from Sangram, we can see that service-based companies can offer great potential, particularly in fields like go-to-market research and advisory services.

Check out the full episode with Sangram Vajre.

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

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