Product-based businesses and service-based business require a very different approach to launching. Even the go-to-market strategy can be vastly different. What if the service business “is” a go-to-market consultancy?
In a recent conversation, Sangram mentioned his plans to transition from a successful product-based company to a service-based one, with a focus on go-to-market research and advisory services.
Sangram Vajre shares insight into some of the challenges and his excitement about the new concept/offering.
View the Clip
His new venture aims to be a go-to source for companies looking to improve their go-to-market strategies.
By partnering with G2, they will collect data on emerging trends in the field and offer frameworks and research-backed advice to help businesses succeed in their marketing efforts.
Listen to the Full Episode
In conclusion, the transition from a product-based to a service-based business can be a smart move for entrepreneurs looking for new opportunities for growth and profitability.
By taking a cue from Sangram, we can see that service-based companies can offer great potential, particularly in fields like go-to-market research and advisory services.
Check out the full episode with Sangram Vajre.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Zero-Listen Strategy: Crafting Podcasts That Fuel Business Growth
The zero-listen podcast strategy redefines success in content marketing by prioritizing targeted engagement over broad listenership. This focused approach ensures that podcasts serve not just as a platform for content but as a strategic tool for business growth. By honing in on the right audience, businesses can deepen connections, drive engagement, and achieve specific business goals, making every word and every episode count toward meaningful impact.
Talking Head Videos in Your Marketing Strategy
In the ever-evolving landscape of digital marketing, the incorporation of talking head videos stands out as a pivotal strategy for businesses aiming to elevate their content marketing efforts. With a
Conversational Content Creates Authenticity for Your Brand
Embracing Conversational Content for Unparalleled Authenticity With AI-generated content quickly filling up digital spaces, standing out requires more than just volume; it demands uniqueness and authenticity. That’s where conversational content,
