Sangram Vajre - Business of Marketing Podcast Clip - Challenges of Go-To-Market as a Service

Navigating Challenges of Go-To-Market as a Service with Sangram Vajre

In Blog by A. Lee Judge

Product-based businesses and service-based business require a very different approach to launching. Even the go-to-market strategy can be vastly different. What if the service business “is” a go-to-market consultancy?

In a recent conversation, Sangram mentioned his plans to transition from a successful product-based company to a service-based one, with a focus on go-to-market research and advisory services.

Sangram Vajre shares insight into some of the challenges and his excitement about the new concept/offering.

View the Clip

Watch the full video here.

His new venture aims to be a go-to source for companies looking to improve their go-to-market strategies.

By partnering with G2, they will collect data on emerging trends in the field and offer frameworks and research-backed advice to help businesses succeed in their marketing efforts.

Listen to the Full Episode


In conclusion, the transition from a product-based to a service-based business can be a smart move for entrepreneurs looking for new opportunities for growth and profitability.

By taking a cue from Sangram, we can see that service-based companies can offer great potential, particularly in fields like go-to-market research and advisory services.

Check out the full episode with Sangram Vajre.

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Securing Approval for Your Video Budget A Strategic Guide

Marketing Video Budget – How to secure executive approval

Discover how to secure executive approval for your video marketing budget. This article teaches you to address the critical concerns of CFOs and CMOs, focusing on efficiency, cost-effectiveness, and ROI. Learn strategies for promoting quick turnarounds, diversifying video content, and implementing remote production. Equip yourself with the tools to present a strategic, results-oriented plan that aligns with your company’s goals and impresses your executives.

Read More »
The Power of Internal Communication Using Podcasts to Engage Employees

The Power of Internal Communication: Using Podcasts to Engage Employees

Are you leveraging a real strategy for internal communication? Research shows that companies with effective internal communication strategies achieve higher returns. Surprisingly, one of the most effective tools being used by large brands is podcasts. Podcasts provide a platform for personal, engaging, and effective internal communication. Discover how adopting an “inside voice” through podcasts can improve morale, retention, and productivity while driving company growth.

Read More »