This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in content marketing is presented and explained by A. Lee Judge and Dontaye Carter. Subscribe to the show to hear more on these throughout the year.
View the full list of episodes list here.
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- Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors. - Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard. - The Importance of Video Content in AI-Driven Search
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
