Listen and Follow
View the Recording Session
Melanie Deziel joins the podcast as we discuss topics such as:
- How do you become a Marketer today?
- The Content Fuel Framework – Melanie’s book on content creation.
- How do you add “Story” to a Product
- How does a company create genuine content when addressing topics that audiences are sensitive to – such as diversity and inclusion, being Green, and other culture-related initiatives.
- Talking to the C-Suite on creating responsible marketing both externally and internally.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Mastering Webcams for Remote Video Production: Lighting, Audio, and More
Does the camera you use—even if it’s “just” a webcam—really matter for remote video production? Or is all this gear talk just noise distracting from the real game?

Unlocking CMO Success and Strategies with Drew Neisser
Drew Neisser, author of Renegade Marketing, shares how top CMOs build trust in the C-suite, prove marketing’s value through pricing power, and align strategy across the business. He breaks down why short-term ROI thinking undermines real brand impact – and how marketers can reframe the conversation around outcomes.

Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut
Nancy Harhut, author of Using Behavioral Science in Marketing, shares science-backed tactics to influence buyer behavior and boost conversions. Discover how small psychological triggers in your messaging, pricing, and design can drive real results – ethically and effectively.