What is a Video Podcast – Adding Video to Your Podcasting
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
Content Marketing To Attract Customers and Drive Sales
Marketers have been using content marketing to attract customers and drive sales for over 300 years. Content marketing is nothing new, and you do not even need to be a content strategist to appreciate its power in shaping commerce. Cavemen used content marketing when they wrote stories on cave walls
4 New Normals in Digital Marketing to Get Used To
The chaos that defined the year 2020 & 2021 is now behind us. We have now embraced various new cultures that we thought would be temporary, but have become the new normal. For instance, working from home and video-based schooling are not things to frown upon anymore. Though subtly, the
Getting the Most ROI out of Your Marketing Content
Getting the highest content marketing ROI is an important goal to incorporate into your marketing strategy. It’s already well known how useful content can be for your business, however, should you stop at long-form written content, videos and podcasts, or is there a way to get more out of each
The Rise of Remote Live Video Production
With the increase in popularity of live videos, brands and professionals will inevitably need a remote live video producer to produce and broadcast their events and presentations. Streaming video has become a standard way to share ideas, information, and expertise. Whereas Over The Top (OTT) used to be a term
Is Clubhouse Voice Chat Ready for Content Marketing? Voice Is In Business.
You’ve probably heard the buzz already. The era of voice chat services is here, and it feels like humanity has stumbled onto the next big thing. And Clubhouse takes the lead!
The Definition of Content Marketing – Redefined
This article written by A. Lee Judge was originally published by the Content Marketing Institute. Is it time to expand the definition of Content Marketing? I admit this is a bold question to ask for someone writing his first guest post for the organization that owns the definition. Content Marketing
Look and Sound Like a Pro Online: Tips on Camera, Lighting, and Sound
This article is for people who have been asked to give a virtual presentation or speak at a virtual conference and suddenly find themselves having to figure out how to capture a good video of themselves for their session or keynote. You’ve been asked to speak because you’re an expert at what you do, not because you’re skilled at creating video.
The Rise of Live Stream Video Content
It can be said that live streaming is the new radio. Why? Because this powerful marketing tool meets today’s audiences where they are almost all the time – on the internet. No matter the size of your business, live streaming videos hold tangible benefits for your company. How Live Content
10 Ways to Make Your Videos More Engaging
There are reasons by video is more engaging than other content, but even with video, there are ways to make one video more engaging than another.