Best Podcast Microphones for 2022 – Our Picks
Microphones for podcasting and for home office can be difficult to choose. The article will help you understand how to choose the best microphone for your podcast or home studio.
How to Use Podcasts in Your ABM Content Strategy – Account Based Podcasting
Account-Based Podcasting is an additional level that advanced marketers are embracing. With podcasts gaining popularity with business-minded individuals, implementing them into your B2B marketing campaign can be highly beneficial.
Digital Content Hub – How to Create Your Company’s Media Channel
What Is a Digital Content Hub? A content hub is a digital destination where visitors can find a large array of branded, curated content of all different kinds. While many organizations rely on a blog or web content to fill this role, a content hub takes it a step further
How to Measure a Branded Podcast: Measurement and Metrics
From brand authority to lead conversion, learn to measure business podcast success effectively. Decode entertainment podcast metrics, craft a comprehensive measurement strategy, and harness the power of content reuse. Elevate your podcast’s influence with precision.
How To Create Content for the Sales Funnel
To succeed in content marketing, know your audience’s journey. Understand their challenges and opportunities to create engaging content that drives sales. Consider needs at every stage for maximum success.
The Goals And Purpose Of A Business Podcast
This article originally appeared in Forbes. Business podcasts are often referred to as “branded podcasts” because there is a company brand behind the show. These companies have the goal of driving business and remaining top of mind to customers and prospects. However, measuring the success of a business podcast is
What is a Video Podcast – Adding Video to Your Podcasting
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
Content Marketing To Attract Customers and Drive Sales
Marketers have been using content marketing to attract customers and drive sales for over 300 years. Content marketing is nothing new, and you do not even need to be a content strategist to appreciate its power in shaping commerce. Cavemen used content marketing when they wrote stories on cave walls
4 New Normals in Digital Marketing to Get Used To
The chaos that defined the year 2020 & 2021 is now behind us. We have now embraced various new cultures that we thought would be temporary, but have become the new normal. For instance, working from home and video-based schooling are not things to frown upon anymore. Though subtly, the
Getting the Most ROI out of Your Marketing Content
Getting the highest content marketing ROI is an important goal to incorporate into your marketing strategy. It’s already well known how useful content can be for your business, however, should you stop at long-form written content, videos and podcasts, or is there a way to get more out of each