How Much Does it Cost to Hire a Podcast Production Company?
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.
Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals.
How to Tie Content Marketing ROI to Revenue: A B2B Guide
Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
Unlocking Success with a Modern LinkedIn Strategy: Insights from Neal Schaffer
Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
Designing a Winning Podcast Structure: Lessons from Behind the Scenes
If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.
Avatar Spam is Coming – and going.
Creating video clones for marketing purposes is not going to age well. In the next couple of years, you are going to see the rise and fall of a clever,
Why Human Expertise Still Wins: The Real Story Behind Scalable Content
AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software can’t coach a nervous expert, fix bad lighting, or capture authentic delivery. When it comes to high-impact video content, human expertise still makes the difference. This blog breaks down where automation works and where it falls flat.
The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.