Ahava Leibtag and I talk about the advantages and disadvantages of hiring a specialized marketing agency, Ahava’s content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.
Zontee Hou and I chat about B2B marketing, how to create data-driven content, Zontee’s experience as head of strategy at the marketing agency Convince-&-Convert, and why businesses should utilize podcasting to increase engagement.
Mark Schaefer and I chat about marketing and personal branding alignment, Mark’s new book The Cumulative Advantage, what it means to be known in 2022, and how the ideas of personal branding has shifted.
Sangram Vajre and I chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
When searching for a podcast company to work with, you must know the full capabilities and services that the company can provide. Beware of the term “full-service podcast company” because it may not include the primary podcast services you need – recording for example.
Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.
Rand Fishkin and I discuss how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.
Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.
Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.
Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.
