Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.
Creating video clones for marketing purposes is not going to age well. In the next couple of years, you are going to see the rise and fall of a clever, efficient, and possibly effective trend: Creating video avatars of real people to help them communicate in mass. This will
AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software can’t coach a nervous expert, fix bad lighting, or capture authentic delivery. When it comes to high-impact video content, human expertise still makes the difference. This blog breaks down where automation works and where it falls flat.
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.