When I talk about content strategy, I keep coming back to one idea. Information gain. It is important because it gets to the heart of what makes content useful. It asks a simple question. Does this content add something new, or does it just repeat what is already out there?
Why Business Storytelling Matters More When AI Creates Most of the Content AI-generated content is flooding every channel, and audiences are starting to notice. The writing sounds the same. The ideas feel recycled. The voice behind it could belong to anyone, or no one. On this episode of the Business
The Business of Marketing podcast is entering Season 5 with a new co-host. Rocio Osuna, a marketing professional whose personal brand has been growing as she navigates the job market firsthand.
Leadership asks the question every marketing team dreads. “What revenue did this content drive?” And if you’re like most B2B marketing leaders, you either draw a blank or pull up a dashboard full of metrics that don’t answer the question. The conversation turns into friction. Budgets get questioned. Trust erodes.
Most B2B marketing teams chase engagement. Likes, shares, comments, impressions. These metrics feel good on a dashboard. But they rarely show up in your pipeline. The real problem is this: when your content lacks authority, your Sales team works harder. Prospects take longer to trust you. Your content becomes expensive
Smart business leaders rely on AI tools for content creation, sales alignment, and marketing automation. Many are talking about leaving ChatGPT. That conversation may sound like hype, but it points to an important lesson in digital operations. Your prompts are intellectual property. If you use any AI platform, you need
Marketing leaders believe content marketing matters. That part is rarely the problem. The problem shows up when it’s time to prove it. When revenue conversations happen, content often feels adjacent to sales instead of essential to it. And that’s where marketing loses leverage. If ROI seems weak, it isn’t because
If you’ve ever created polished marketing content and watched it fall flat with your sales team, you are not alone. Too often, content gets approved, it looks great, maybe it even performs well by traditional metrics. Yet, sales reps ignore it, leave it in folders, or recreate their own materials.
My niece has been one to keep a hot sauce bottle in her purse long before Beyoncé mentioned it. She doesn’t settle for mediocre flavor and has a backup to defend against bland experiences. Bland experiences. That struck me – and yes, this is a business analogy so brace yourself.
A quick breakdown of what it should cost to hire a podcast production company to help you with your podcast production and promotion.