One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy.
We address the topics of:
- What is Social Selling?
- How to Sell by not Selling
- When to “Give” and when to “Ask” for the sell
View full episode list HERE
Subscribe on:
- Itunes – https://itunes.apple.com/us/podcast/the-business-of-content/id1392667369
- Google Play – https://thebusinessofcontent.libsyn.com/gpm
- Spotify – https://thebusinessofcontent.libsyn.com/spotify
- RSS Feed – https://thebusinessofcontent.libsyn.com/rss
- Video Podcasting for Business: Why Now Is the Time to Shift from Audio-OnlyModern business podcasts start with video because video builds trust, increases discoverability, and gives your brand a face. Audio is just the byproduct.
- Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer JurgensJennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
- How to Build a Scalable Content Engine That Boosts Visibility and Saves BudgetA. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.