One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy.
We address the topics of:
- What is Social Selling?
- How to Sell by not Selling
- When to “Give” and when to “Ask” for the sell
View full episode list HERE
Subscribe on:
- Itunes – https://itunes.apple.com/us/podcast/the-business-of-content/id1392667369
- Google Play – https://thebusinessofcontent.libsyn.com/gpm
- Spotify – https://thebusinessofcontent.libsyn.com/spotify
- RSS Feed – https://thebusinessofcontent.libsyn.com/rss
- Transmutative AI: Evolving Content Without Losing the Human Touch
Differing from general Generative AI, Transmutative AI doesn’t create content from thin air. It creates from something real – your substance, your thoughts, your experiences, your expertise. - Building a Unified B2B Revenue Team with Andrei Zinkevich
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes. - Why Speed and Scale Are Killing Your Marketing with Robert Rose
Begin with the story. Valuable content is created by focusing on the narrative and then selecting distribution methods that fit.
