The Types of Digital Content for Business and How to MAXIMIZE Them

In The Business of Marketing Podcast by A. Lee Judge

A must-listen-to show! On this show, we go deep into the types of Digital Content for Business, how to repurpose them and get the most out of each kind of content such as video, blogs, webinars, podcasts, and short-form content. You don’t want to miss this one, especially if you “think” you know what to do with your content.

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  • How to Tie Content Marketing ROI to Revenue: A B2B Guide
    Most marketers struggle to prove ROI because they treat content as a cost—not a revenue driver. This article breaks down three practical strategies to help B2B marketers align content with the buyer’s journey, support sales conversations, and tie content directly to revenue. Discover how to turn your content into a profit-generating asset.
  • Unlocking Success with a Modern LinkedIn Strategy: Insights from Neal Schaffer
    Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
  • The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
    Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.