Listen and Follow
View the Recording Session
Jennifer gives additional insight into two marketers’ sayings, “Content is King” and “Every company should act like a media company”, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Conversation points:
- Levels of Enterprise Video Platforms
- When to advance to the next level
- Every company a media company: Success examples
- Polished vs Quick but Effective is there a place for both for large enterprises?
- Remote Production – What have you seen in terms of its use?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Digital Marketing Attribution Is Nearly Useless. What Do You Do Now?
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on
Inside Buffer’s Creator-Driven Culture: Sabreen Haziq on Content, Measurement, and Community Growth
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender

How to Get Your Content Cited in AI Search
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
