How Businesses Can Stop Being Boring with Kathy Klotz-Guest

Conversation points:

Kathy, I love it when I see people who have been able to bring their whole selves, (including their natural talents and passions) to the business world.

• Tell me about your journey in bringing Improv Comedy into your lessons in business and marketing strategy.

Help me paint this picture Kathy… You meet with a stiff, over-jargoned executive team. That team has been tasked with being a part of the content creation process by being the experts in audio and video content.

• You know that they and their company culture is a bit boring. Where do you start?

I’ve worked for some very, very conservative global organizations. So conservative that, showing that you have a unique personality can be seen as unprofessional.

• How does one be more human and show more color in their personalities without crossing the line?

I was in Israel a few years ago and saw a billboard ad for English lessons. It had a picture of Samuel L. Jackson with his famous line from Pulp Fiction saying, “English Motha F… Do You Speak It!?”

This is how I feel when I’m in some business meetings.

• When it comes to being more human in Branded Content, what do you say about Jargon?

Kathy, we’ve both been involved with teaching Content Marketing for a while and you have a book with a title that I love, ““Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.””

• Tell us about the book.

Kathy, it’s been a pleasure chatting with you, but before we go, please tell us where we can find you online and even more fun, in person at one of your improves.