Creating a brand that resonates with customers is more important than ever. Companies are spending large sums of money to develop brand strategies that help them stand out in a crowded marketplace.
However, one of the most overlooked aspects of branding is the role that employees play in building a company’s reputation.
When employees are involved in a company’s branding and messaging, it can significantly impact the way customers perceive the brand.
Chris Wallace shares insight into involving employees and C-Suite in content creation.
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Employee involvement in branding aims to humanize a brand by involving everyone from sales teams to marketers and even C-Suite executives in the content that the company produces.
By doing this, companies can leverage their employees to create more authentic and relatable content that resonates with their audience.
One company that exemplified the power of employee involvement in branding during the pandemic was David’s Bridal.
When faced with the challenge of organizing a photoshoot during a time of reduced availability of models due to COVID-19 restrictions, the company turned to its employees.
The result of this campaign was a powerful and authentic marketing campaign that showcased the company’s employees as the face of the brand.
The use of real employees instead of professional models not only saved the company money but also increased the authenticity and relatability of the brand.
The employees who participated in the campaign felt a sense of pride in representing the company and were more invested in the company’s success.
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In conclusion, employee involvement in branding can significantly impact the way customers perceive a brand.
By leveraging employees in branding efforts, companies can create more authentic and relatable content that resonates with their audience.
When employees feel like an integral part of the brand, it can increase their investment in the company’s success and build a sense of pride in representing the company.
Business leaders who want to build a strong and authentic brand should consider involving their employees in their branding efforts.
Check out the full episode with Chris Wallace.
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