Creating a brand that resonates with customers is more important than ever. Companies are spending large sums of money to develop brand strategies that help them stand out in a crowded marketplace.
However, one of the most overlooked aspects of branding is the role that employees play in building a company’s reputation.
When employees are involved in a company’s branding and messaging, it can significantly impact the way customers perceive the brand.
Chris Wallace shares insight into involving employees and C-Suite in content creation.
View the Clip
Employee involvement in branding aims to humanize a brand by involving everyone from sales teams to marketers and even C-Suite executives in the content that the company produces.
By doing this, companies can leverage their employees to create more authentic and relatable content that resonates with their audience.
One company that exemplified the power of employee involvement in branding during the pandemic was David’s Bridal.
When faced with the challenge of organizing a photoshoot during a time of reduced availability of models due to COVID-19 restrictions, the company turned to its employees.
The result of this campaign was a powerful and authentic marketing campaign that showcased the company’s employees as the face of the brand.
The use of real employees instead of professional models not only saved the company money but also increased the authenticity and relatability of the brand.
The employees who participated in the campaign felt a sense of pride in representing the company and were more invested in the company’s success.
Listen to the Full Episode
In conclusion, employee involvement in branding can significantly impact the way customers perceive a brand.
By leveraging employees in branding efforts, companies can create more authentic and relatable content that resonates with their audience.
When employees feel like an integral part of the brand, it can increase their investment in the company’s success and build a sense of pride in representing the company.
Business leaders who want to build a strong and authentic brand should consider involving their employees in their branding efforts.
Check out the full episode with Chris Wallace.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.

Rethinking Attribution and Alignment in B2B with Mary Keough
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.

SEO’s New Rules: Relevance Over Rankings with Dale Bertrand
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.