Product-based businesses and service-based business require a very different approach to launching. Even the go-to-market strategy can be vastly different. What if the service business “is” a go-to-market consultancy?
In a recent conversation, Sangram mentioned his plans to transition from a successful product-based company to a service-based one, with a focus on go-to-market research and advisory services.
Sangram Vajre shares insight into some of the challenges and his excitement about the new concept/offering.
View the Clip
His new venture aims to be a go-to source for companies looking to improve their go-to-market strategies.
By partnering with G2, they will collect data on emerging trends in the field and offer frameworks and research-backed advice to help businesses succeed in their marketing efforts.
Listen to the Full Episode
In conclusion, the transition from a product-based to a service-based business can be a smart move for entrepreneurs looking for new opportunities for growth and profitability.
By taking a cue from Sangram, we can see that service-based companies can offer great potential, particularly in fields like go-to-market research and advisory services.
Check out the full episode with Sangram Vajre.
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Video Podcasting for Business: Why Now Is the Time to Shift from Audio-Only
Modern business podcasts start with video because video builds trust, increases discoverability, and gives your brand a face. Audio is just the byproduct.
Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
