This episode is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust.
- Marcus Sheridan on Building Trust Through Content
Buyers are doing more research than ever before, and businesses that prioritize transparency and trust are winning. Marcus Sheridan, author of They Ask, You Answer, shares how content marketing, pricing transparency, and self-service tools are transforming the way companies attract and convert customers. Learn how to build a brand that earns trust and drives sales in today’s digital-first world. - LinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ Wilcox
LinkedIn Ads can be a game-changer—but only if you know how to use them effectively. AJ Wilcox, founder of B2Linked, shares expert insights on optimizing targeting, managing costs, and structuring high-performing campaigns. From leveraging Thought Leader Ads to building multi-stage funnels, this episode is packed with strategies to help you maximize ROI and avoid costly mistakes. - Marketing’s Future in the face of AI and Innovation with Wil Reynolds
AI is reshaping marketing—are you keeping up? Wil Reynolds shares his insights on the future of SEO, the rise of AI-powered tools, and why continuous learning is the key to staying relevant. From practical AI strategies to building real influence, this episode is packed with actionable advice for marketers who refuse to be left behind.
