This episode is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust.
- Video Podcasting for Business: Why Now Is the Time to Shift from Audio-Only
Modern business podcasts start with video because video builds trust, increases discoverability, and gives your brand a face. Audio is just the byproduct. - Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey. - How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
