How Important Is Content Creation for Businesses?

In The Business of Marketing Podcast by A. Lee Judge

This episode is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust.

  • The Three L’s Every Podcast Host Needs: Listen, Learn, and Lead
    Too many new podcast hosts make the mistake of scripting every word – missing the heart of what makes podcasts work: real, unscripted conversation. This article explores how the best shows are built on curiosity, not checklists. Learn why Content Monsta’s producers say to ditch the pre-interview, bring just a few strong questions, and focus on the three L’s: Listen, Learn, Lead.
  • How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
    Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
  • Designing a Winning Podcast Structure: Lessons from Behind the Scenes
    If your podcast or video content isn’t landing, structure may be the problem. At Content Monsta, we’ve learned that leading with a strong hook, cutting the fluff, and mapping out every element – from intros to promos – keeps audiences engaged and improves results. Here’s how to structure your content for maximum impact.