Listen and Follow
View the Recording Session
Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.
Marketers are forever on a quest to connect with their audience. Whether it’s through creating the right content to attract an audience or finding the right audience to send content to. To support that quest, we look for software tools to provide the data for guidance.
Our guest today has not only been providing tools for marketers, but also has been literally mapping out the path on a whiteboard for us.
He is currently blazing the trail in audience research, but in the past has been called SEO legend, SEO guru, Godfather of SEO, and even though he’s moved on from this chapter, my favorite name that I’ve heard him called is, “The Wizard of Moz.”
Obviously with those titles, it’s a privilege to talk with and learn a few things from today’s guest.
Currently, he is the Co-founder and CEO of audience research software start-up SparkToro.
Welcome to the podcast Rand Fishkin!
- You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro.
- Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now?
- Can you share with us a couple of the reasons our content strategies may not be working today?
- What do you think are some of the best ways to determine the impact of long-form content like podcast audio?
- Tell us more about why SparkToro and/or “this” type of discovery is useful and who is the tool targeted toward?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
Video Podcasting for Business: Why Now Is the Time to Shift from Audio-Only
Modern business podcasts start with video because video builds trust, increases discoverability, and gives your brand a face. Audio is just the byproduct.
Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
