Listen and Follow
View the Recording Session
In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.
Sangram Vajre and Lee chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment.
Sangram Vajre and Lee chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment.
Conversation points:
- Can you give us a brief journey of some of the notable ventures and communities that you have created?
- Tell us about MOVE and the go-to-market podcast.
- About the name of the show and the MOVE framework, what does the acronym MOVE represent?
- Would you ever consider starting a service business? And If so, could you apply MOVE to a service business?
- Do you agree and maybe see additional forces that are helping in the crusade to align Sales and Marketing?
- What would you say are some of the biggest forces working against Sales and Marketing alignment?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Video Podcasting for Business: Why Now Is the Time to Shift from Audio-Only
Modern business podcasts start with video because video builds trust, increases discoverability, and gives your brand a face. Audio is just the byproduct.

Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.

How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.