The Business of Marketing podcast is a conversation among Marketing and Sales experts that can help you win as things change fast. Hosted by A. Lee Judge, Marketing and Sales Consultant along with a Mastermind Group of professional marketers. Stay up-to-date and sharp on your marketing knowledge while learning from these experienced marketers.
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes.
Begin with the story. Valuable content is created by focusing on the narrative and then selecting distribution methods that fit.
AI search optimization has quickly become the game changer that’s reshaping how brands show up and get chosen.
Christopher Penn, co-founder of Trust Insights, breaks down how offline AI, agent-ready websites, and smarter SEO are reshaping marketing strategy in the age of local models and zero-click search.
A. Lee Judge and Katie Brinkley discuss the “red flags” they look out for when companies approach them about starting a podcast.
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals.
Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.