Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
Pam Didner pulls no punches about what’s changing, and what’s at risk. She shares frameworks from her new books The Modern AI Marketer and 75+ Marketing Prompts for ChatGPT, showing how individuals, teams, and enterprises can adopt AI without losing their strategic edge. You’ll learn why focusing on workflows matters more than chasing the latest tool and how prompting skills are quickly becoming table stakes for marketing success.
Mark Schaefer shares how marketers can thrive in the AI era by embracing bold ideas, building trust through word-of-mouth, and creating human-driven experiences that AI can’t replicate. He explains why competence isn’t enough—and how audacity, community, and creativity are the real competitive advantages.
Drew Neisser, author of Renegade Marketing, shares how top CMOs build trust in the C-suite, prove marketing’s value through pricing power, and align strategy across the business. He breaks down why short-term ROI thinking undermines real brand impact – and how marketers can reframe the conversation around outcomes.
Nancy Harhut, author of Using Behavioral Science in Marketing, shares science-backed tactics to influence buyer behavior and boost conversions. Discover how small psychological triggers in your messaging, pricing, and design can drive real results – ethically and effectively.