Experts Who Helped “Up” My Marketing Game
In Season 3 of The Business of Marketing Podcast, my listeners and I had the privilege of learning from renowned marketing professionals who generously shared their knowledge and experience.
Public Relations vs Digital Marketing with Gini Dietrich
Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.
Developing a Growth Marketing Strategy with Darrell Evans
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Website Updates – What Matters Most in Design and Development with Andy Crestodina
Andy Crestodina and I talk about how to optimize a website, Andy’s conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.
Web3, Google Analytics 4 and More with Brian Piper
Brian Piper and I discuss web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi – Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.
Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace
Chris Wallace and I talk about the parallels between marketing and customer experience, Chris’s brand consultancy agency – InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.
International Marketing From an African Perspective with Mark Kaigwa
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
Pros of Niche Marketing and Communicating Clearly to Your Audience with Ahava Leibtag
Ahava Leibtag and I talk about the advantages and disadvantages of hiring a specialized marketing agency, Ahava’s content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.
Video and Podcasts: Capturing Your Internal Experts As Content with Zontee Hou
Zontee Hou and I chat about B2B marketing, how to create data-driven content, Zontee’s experience as head of strategy at the marketing agency Convince-&-Convert, and why businesses should utilize podcasting to increase engagement.