B2B influencer marketing is growing faster than most companies can learn to use it. LinkedIn is building a creator marketplace, brands are approaching creators directly, and executives are feeling pressure to show up on camera. I have experienced this shift personally. Brands have approached me as a creator, and I
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender Fix, a self-improvement podcast. Co-host Rocio Osuna brought Sabreen onto The Business of Marketing, hosted by A. Lee Judge, for
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
Goldie Chan, the “Oprah of LinkedIn” joins Rocio Osuna and A. Lee Judge on the podcast. LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over
When you listen to the episode, you’ll hear our special guest, brand strategist Rod Brinson, join us to share his expert insights on the intersection of business and personal branding, actionable tips to start building your own brand, and what it really means to stand out in a crowded market.
Why Business Storytelling Matters More When AI Creates Most of the Content AI-generated content is flooding every channel, and audiences are starting to notice. The writing sounds the same. The ideas feel recycled. The voice behind it could belong to anyone, or no one. On this episode of the Business
The Business of Marketing podcast is entering Season 5 with a new co-host. Rocio Osuna, a marketing professional whose personal brand has been growing as she navigates the job market firsthand.
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes.