Zontee Hou - Business of Marketing Podcast

Video and Podcasts: Capturing Your Internal Experts As Content with Zontee Hou

In The Business of Marketing Podcast by A. Lee Judge

Listen and Follow

View the Recording Session

Also find the podcast on all other popular listening platforms including Pandora, iHeartRadio, and Audible.

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.

Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer’s Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York.

Conversation points:
 
  • Between lecturing, leading strategy at Convince-&-Convert, and operating your agency – how do you do it all?
  • Do you think B2B has caught up on the idea of video? And what do you think still holds some companies back?
  • For those companies that are getting video right, who within those organizations tend to be the drivers behind the organization doing more video?
  • With your experience in podcasting, do you think businesses that are not podcasting are missing an opportunity to reach an audience – OR – is it just another channel to consider?
  • If a marketer wants to create data-driven content to attract customer engagement, where are some of the places they should start?
  • What are some of the types of data that work best in content to drive content downloads and backlinks?

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.

Joe Pulizzi BOM Season 4 YouTube Blog Thumbnail

Content Monetization and the Future of Marketing with Joe Pulizzi

Content marketing is evolving faster than ever, and most creators and brands are leaving money on the table. Joe Pulizzi, the “Godfather of Content Marketing,” reveals how to diversify revenue streams, leverage AI, and turn content into a sustainable business. Whether you’re a solo creator or a brand, these insights will help you stay ahead.

Read More »
Aaron Hassen BOM Season 4 YouTube Blog Thumbnail

Balancing Brand and Demand in B2B Marketing with Aaron Hassen

B2B buyers trust people, not brands—and traditional marketing isn’t enough anymore. In an era of skepticism and information overload, earning trust is the key to driving demand. Aaron Hassen shares how brands can stand out, build credibility, and create lasting connections through bold, authentic marketing strategies.

Read More »