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Jennifer gives additional insight into two marketers’ sayings, “Content is King” and “Every company should act like a media company”, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Conversation points:
- Levels of Enterprise Video Platforms
- When to advance to the next level
- Every company a media company: Success examples
- Polished vs Quick but Effective is there a place for both for large enterprises?
- Remote Production – What have you seen in terms of its use?
Thanks for listening to The Business of Marketing podcast.
Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.
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