B2B influencer marketing is growing faster than most companies can learn to use it. LinkedIn is building a creator marketplace, brands are approaching creators directly, and executives are feeling pressure to show up on camera. I have experienced this shift personally. Brands have approached me as a creator, and I
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on is breaking down, and the reports it produces have grown too thin to base real decisions on. The reasons have
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender Fix, a self-improvement podcast. Co-host Rocio Osuna brought Sabreen onto The Business of Marketing, hosted by A. Lee Judge, for
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
AI offers speed. It brings volume. But used the wrong way, AI will fill the market with noise instead of value. The difference between true productivity and wasted motion is simple: quality at scale comes from combining context, human viewpoints, and then using AI where it excels. Here is the