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Home » Archives for A. Lee Judge

Dale Bertrand on The Business of Marketing Podcast with A. Lee Judge and Rocio Osuna

Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand

The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.

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Podcast Marketing

Podcast Marketing is not Marketing a Podcast

When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.

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Robert Rose on the Business of Marketing Podcast

Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose

Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.

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Video for AI-Driven Search Results

The Importance of Video Content in AI-Driven Search

AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.

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Content Quality Not AI Noise

The Formula for Real AI Content Quality and Quantity

AI offers speed. It brings volume. But used the wrong way, AI will fill the market with noise instead of value. The difference between true productivity and wasted motion is

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Goldie Chan on The Business of Marketing Podcast

LinkedIn Video Strategy for Marketers with Goldie Chan

Goldie Chan, the “Oprah of LinkedIn” joins Rocio Osuna and A. Lee Judge on the podcast. LinkedIn video is no longer an experiment, and it is not just for people

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Rod Brinson on The Business of Marketing Podcast

How to Build a Personal Brand that Gets Results with Rod Brinson

When you listen to the episode, you’ll hear our special guest, brand strategist Rod Brinson, join us to share his expert insights on the intersection of business and personal branding,

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Beat AI Content with A. Lee Judge

Information Gain Is What Makes Content Worth Consuming

When I talk about content strategy, I keep coming back to one idea. Information gain. It is important because it gets to the heart of what makes content useful. It

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Storytelling vs AI

Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner

Why Business Storytelling Matters More When AI Creates Most of the Content AI-generated content is flooding every channel, and audiences are starting to notice. The writing sounds the same. The

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Business of Marketing Season 5 Kickoff with Rocio Osuna

Navigating the B2B Marketing Job Market with Rocio Osuna

The Business of Marketing podcast is entering Season 5 with a new co-host. Rocio Osuna, a marketing professional whose personal brand has been growing as she navigates the job market firsthand.

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Building Smarter AI Workflows and Measuring Marketing That Matters with Dale Bertrand

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Podcast Marketing is not Marketing a Podcast

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Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose

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The Importance of Video Content in AI-Driven Search

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The Formula for Real AI Content Quality and Quantity

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LinkedIn Video Strategy for Marketers with Goldie Chan

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How to Build a Personal Brand that Gets Results with Rod Brinson

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Information Gain Is What Makes Content Worth Consuming

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Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner

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Navigating the B2B Marketing Job Market with Rocio Osuna

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