Differing from general Generative AI, Transmutative AI doesn’t create content from thin air. It creates from something real – your substance, your thoughts, your experiences, your expertise.
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can adopt a unified revenue team approach to drive meaningful business outcomes.
Begin with the story. Valuable content is created by focusing on the narrative and then selecting distribution methods that fit.
AI search optimization has quickly become the game changer that’s reshaping how brands show up and get chosen.
Christopher Penn, co-founder of Trust Insights, breaks down how offline AI, agent-ready websites, and smarter SEO are reshaping marketing strategy in the age of local models and zero-click search.
Customer testimonial video content is one of the most persuasive tools a marketer can use to influence buying decisions. When done well, it brings authenticity, builds trust, and drives real
AI Video Production is everywhere. Creative teams are either testing AI production or worrying about how it will change creative work. The real question is this: what is happening behind
As businesses continue to focus on creating high-quality video content efficiently, remote video production has emerged as a game-changer. This method transforms how videos are made, offering practical solutions that
Learn how to improve your content approval process and what potholes to avoid that slow down your review process.
A. Lee Judge and Katie Brinkley discuss the “red flags” they look out for when companies approach them about starting a podcast.