Design That Drives Action: Jim MacLeod on the Real Job of Visual Marketing
Jim MacLeod, author of The Visual Marketer, shares how design shapes marketing outcomes, the psychology behind effective visuals.
Unlocking Success with a Modern LinkedIn Strategy: Insights from Neal Schaffer
Neal shares his practical, forward-thinking strategies on making your LinkedIn profile stand out, leveraging AI for smart content creation, and avoiding common engagement pitfalls that even seasoned marketers make.
How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
Bruce Scheer, author of Inspire Your Buyers, breaks down how sales and marketing misalignment kills deals in the final 30% of the buying process – and how a unified value narrative can transform your go-to-market strategy.
The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
Todd Ervin, Partner at Cortado Group, shares how aligning awareness strategy with revenue goals, structuring clean data, and applying AI can unlock scalable growth for modern marketing teams.
Rethinking Attribution and Alignment in B2B with Mary Keough
Mary Keough, Director of Marketing at CoLab, shares how B2B marketers can lead strategy, build sales alignment, and succeed in a world where attribution is broken and trust drives growth.
SEO’s New Rules: Relevance Over Rankings with Dale Bertrand
Dale Bertrand, an industry-leading SEO expert, joined the Business of Marketing podcast with A. Lee Judge to unpack the shifts, bust outdated myths, and chart a course for marketers aiming to thrive in a future shaped by AI-driven search.
Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
Jennifer Jurgens, CEO of 1BoldStep, shares how marketers can align with sales, fix funnel bottlenecks, and drive revenue by adopting a revenue-first strategy and embracing the full customer journey.
How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
A. Lee Judge and Marc Raco share how marketers can build scalable content engines, secure executive buy-in, and turn raw conversations into multi-format marketing assets.
Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner
Pam Didner pulls no punches about what’s changing, and what’s at risk. She shares frameworks from her new books The Modern AI Marketer and 75+ Marketing Prompts for ChatGPT, showing how individuals, teams, and enterprises can adopt AI without losing their strategic edge. You’ll learn why focusing on workflows matters more than chasing the latest tool and how prompting skills are quickly becoming table stakes for marketing success.
Audacious Marketing to Stand Out in an AI World with Mark Schaefer
Mark Schaefer shares how marketers can thrive in the AI era by embracing bold ideas, building trust through word-of-mouth, and creating human-driven experiences that AI can’t replicate. He explains why competence isn’t enough—and how audacity, community, and creativity are the real competitive advantages.