Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.
Rand Fishkin and I discuss how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.
Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.
Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and begin creating engaging content.
Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.
Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing and Jay’s business – Convince and Convert.
Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions.
Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe’s businesses – the Tilt and Content Marketing Institute, and his upcoming event – the Creator Economy Expo.
Seth Godin and I talk about delivering thoughts with confidence, the definition of marketing, and things that marketers might be getting wrong.
Season 2 of The Business of Marketing Podcast was filled with top marketing experts who shared their expertise and experience with my listeners and I.