What does it mean to Be Content. This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how something as simple as a business trip can churn out personal brand Content. If you struggle to come up with ideas for creating content, this show will give you ideas and how to BE the content you need. Subscribe to the show to stay on top of Content creation.
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- Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors. - Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard. - The Importance of Video Content in AI-Driven Search
AI-driven generative search engines reshape how information is discovered and consumed, video content is gaining an edge in visibility, engagement, and credibility.
