Brian Fanzo - Business of Marketing Podcast

Virtual Marketing as a New Normal – Tips to do it well with Brian Fanzo

In The Business of Marketing Podcast by A. Lee Judge

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For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking.

Not everyone has adjusted so well. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. One thing is for sure, we’ve all learned a lot about virtual in the past year and there is still a lot that most people have to learn.

Today’s guest is Brian Fanzo, a digital futurist & keynote speaker who translates the trends of tomorrow to inspire change today.

He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time and he has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.

Talking Points:
  1. Brian tells us about his definition of the title Digital Futurist.
  2. Virtual Events
  3. We both love video, going live, and doing virtual presentations. Recently you said “Virtual Events Will Suck if Interactive is the Goal” I believe you have the experience to back that bold statement up.
    • Tell us why Interactive doesn’t have to be the goal.
  4. A mutual friend of ours, Andrew Davis talks about how marketers have made the mistake of taking in-person events and trying to do the same thing but virtually – Instead of creating a new experience that is virtual.
    • What is the biggest mistake you’ve seen event marketers make when trying to create virtual events?
  5. Is Clubhouse’s excitement growing or getting old? What about audio chat altogether. Are you still all in?
  6. Press the Damn Button – This is your version of “Just Do It”. I’ve preached the same thing, but your continued use of the phrase has tied it to your brand. I even tell myself sometimes and as a result… Think of Brian Fanzo.
    • Tell us about your journey in branding that phrase and some of the things that you have learned while trying to get people to just Press the Damn Button
    • Do you think that people (especially people like us with all of the tools) overthink how much the viewer cares about video quality?
  7. To me, you’re an example of someone that went all the way in on something, began teaching others what you’ve learned, and now you are known as an expert in presentation technology.
    • Is that an accurate story of how all of this happened?
    • What’s your story about becoming known as a virtual presentation expert?

Thanks for listening to The Business of Marketing podcast.

Feel free to contact the hosts and ask additional questions, we would love to answer them on the show.