Jennifer Griffin Smith - Business of Marketing Podcast

Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith

In The Business of Marketing Podcast by A. Lee Judge

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In this episode, Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.

Jennifer gives additional insight into two marketers’ sayings, “Content is King” and “Every company should act like a media company”, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.

Conversation points:
 
  • Levels of Enterprise Video Platforms
  • When to advance to the next level
  • Every company a media company: Success examples
  • Polished vs Quick but Effective is there a place for both for large enterprises?
  • Remote Production – What have you seen in terms of its use? 

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