The Definition of Content Marketing – Redefined
This article written by A. Lee Judge was originally published by the Content Marketing Institute. Is it time to expand the definition of Content Marketing? I admit this is a
Look and Sound Like a Pro Online: Tips on Camera, Lighting, and Sound
This article is for people who have been asked to give a virtual presentation or speak at a virtual conference and suddenly find themselves having to figure out how to capture a good video of themselves for their session or keynote. You’ve been asked to speak because you’re an expert at what you do, not because you’re skilled at creating video.
The Rise of Live Stream Video Content
It can be said that live streaming is the new radio. Why? Because this powerful marketing tool meets today’s audiences where they are almost all the time – on the
10 Ways to Make Your Videos More Engaging
There are reasons by video is more engaging than other content, but even with video, there are ways to make one video more engaging than another.
How to Write a Podcast Intro, Outro, and Description
It’s time to introduce your podcast to the world, but first, you have to write that intro, outro, and description. It’s an exciting time! You have a podcast idea, you
5 Essential Considerations for Remote Work Video
In order to communicate professionally, clearly, and without distractions, you need to prepare your video environment and equipment. Follow these tips and you’ll be able to present yourself in the best way on camera when working remotely.
Video Production vs. Video Marketing
In the world of digital marketing, two complementary aspects demand equal attention – video production and video marketing. These distinct but closely intertwined concepts are the backbone of successful digital
What Skills Are Required for Today’s Digital Marketer?
The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field,
Content Marketing vs. Advertising: Which is Winning?
If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is
Podcast Consistency – How to Keep the Show Going
Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show