According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Content Production vs Content Marketing – You Can’t Have One Without the Other
Content Marketing versus Content Production. You can’t have one without the other, however it’s worth a discussion to distinguish these two very different things. Companies that work with content as …
Are You Missing Out on Podcasting and Why Are They So Popular?
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. …
5 Tips To Using Video In Building Your Personal Brand
Of course, building a personal brand requires a lot of hard work, once the basics are up and running, such as the website and social media accounts, you will want …
6 Smart Google SEO Tactics Every Marketer Should Know
Search Engine Optimization (SEO) is a must for any company. Being findable in a sea of information, products, and endless options are critical, so your company can reel in clients that …
Six Reasons Your Digital Marketing Is Not Effective and How You Can Fix It
Digital Marketing is by nature a moving target when it comes to measuring effectiveness, maintaining effectiveness, and staying on top of all of the strategies required to be effective. It …
Customer Video Testimonials Increase the Effectiveness of Your Online Marketing Efforts
For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used …
What is IGTV and should your business consider yet another social media platform?
Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
6 Steps on How to Measure the ROI of Your Video Marketing Campaign
Video is one of the most visible aspects of digital marketing, especially social media marketing as social media platforms are introducing video-focused algorithms. From this, it’s obvious that video can …
4 Ways to Determine the Kind of Content You Should Create
You want to do a bit of marketing for your business or brand, you want it to go strong, but you may not be sure of the types of content you should …