Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
6 Steps on How to Measure the ROI of Your Video Marketing Campaign
Video is one of the most visible aspects of digital marketing, especially social media marketing as social media platforms are introducing video-focused algorithms. From this, it’s obvious that video can …
4 Ways to Determine the Kind of Content You Should Create
You want to do a bit of marketing for your business or brand, you want it to go strong, but you may not be sure of the types of content you should …
Good Content And SEO: What Is the Direct Link Between Them?
“Content is king” is the mantra repeated by content marketing experts for over a decade now. And still, there are problems with people understanding it. Let’s talk about the relationship …
5 Tips for Building Your Personal Brand in 2018
Kick off 2018 by getting your Personal Brand in shape. You don’t have to go to the gym to make a strong personal brand, so here are some quick personal …
Executives – Ask This Before Building Your Personal Brand
There are clear and consistent considerations that have to be discussed and understood before an Executive begins their personal brand journey. Building an executive personal brand goes far beyond maintaining …
Content Creation for the Executive Personal Brand
No matter how high you’ve climbed the Executive ladder, change will come. Whether it be voluntary or involuntary, you need to be ready to address it on your own terms. …