Optimizing written content for voice search is quickly becoming a priority among marketing specialists around the world. With smart homes becoming an ever more common occurrence, voice assistants such as Alexa or
Before we get into video marketing practices, let’s be clear, there are plenty of choices to be had when taking into consideration 2019’s marketing budget. Depending on what your business
Content repurposing means updating your existing content, changing its format, or using a different media to retell a story or discuss a topic. Reposting is simply using other people’s creative
People are spending less time watching TV and more consuming content over the Internet. As the Internet overtakes TV, it’s no surprise that one of the main reasons for this
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form
The advent of the internet and social media has predominantly changed the marketing landscape and the way we buy things. Roadside billboards have been transferred to our computer screens. Street
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
Content Marketing versus Content Production. You can’t have one without the other, however, it’s worth a discussion to distinguish these two very different things. If content marketing is a tactic
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out.
