What can we expect of content marketing in 2019? To best answer this question is to think of content marketing as an organism that’s continuously evolving in a changing digital …
How to Optimize Written Content for Voice Search
Optimizing written content for voice search is quickly becoming a priority among marketing specialists around the world. With smart homes becoming an ever more common occurrence, voice assistants such as Alexa or …
Why You Shouldn’t Ignore Video Marketing in 2019 (and the Best Practices to Do)
Before we get into video marketing practices, let’s be clear, there are plenty of choices to be had when taking into consideration 2019’s marketing budget. Depending on what your business …
Stop Reposting without Repurposing! How to Content Repurpose Like a Pro
Content repurposing means updating your existing content, changing its format, or using a different media to retell a story or discuss a topic. Reposting is simply using other people’s creative …
Video Content Trends to Watch for in 2019
People are spending less time watching TV and more consuming content over the Internet. As the Internet overtakes TV, it’s no surprise that one of the main reasons for this …
How Video Affects SEO and Why (4 Reasons You Should Know)
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form …
3 Key Reasons Why Video is the Best Content in Online Marketing (No. 3 Will Steal Your Heart)
The advent of the internet and social media has predominantly changed the marketing landscape and the way we buy things. Roadside billboards have been transferred to our computer screens. Street …
The 8 Pillars of Digital Marketing and How You Can Use Them (The Monsta Way)
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so …
B2B Content Marketing – Why It Is Winning over Advertising
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Content Production vs Content Marketing – You Can’t Have One Without the Other
Content Marketing versus Content Production. It may go without saying that you can’t have one without the other, but it’s worth a discussion to distinguish these two very different things. …