People are spending less time watching TV and more consuming content over the Internet. As the Internet overtakes TV, it’s no surprise that one of the main reasons for this …
How Video Affects SEO and Why (4 Reasons You Should Know)
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form …
3 Key Reasons Why Video is the Best Content in Online Marketing (No. 3 Will Steal Your Heart)
The advent of the internet and social media has predominantly changed the marketing landscape and the way we buy things. Roadside billboards have been transferred to our computer screens. Street …
The 8 Pillars of Digital Marketing and How You Can Use Them (The Monsta Way)
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so …
B2B Content Marketing – Why It Is Winning over Advertising
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Content Production vs Content Marketing – You Can’t Have One Without the Other
Content Marketing versus Content Production. It may go without saying that you can’t have one without the other, but it’s worth a discussion to distinguish these two very different things. …
Why Are Podcasts so Popular and Are You Missing Out?
For those of us who don’t know, podcasts are episodic series of digital audio or video files that users can download or stream directly over the internet. Podcasts are usually, …
5 Tips To Using Video In Building Your Personal Brand
Of course, building a personal brand requires a lot of hard work, once the basics are up and running, such as the website and social media accounts, you will want …
6 Smart Google SEO Tactics Every Marketer Should Know
Search Engine Optimization (SEO) is a must for any company. Being findable in a sea of information, products, and endless options are critical, so your company can reel in clients that …
Six Reasons Your Digital Marketing Is Not Effective and How You Can Fix It
Digital Marketing is by nature a moving target when it comes to measuring effectiveness, maintaining effectiveness, and staying on top of all of the strategies required to be effective. It …
