How do you correct misguided Marketing KPIs when leadership asks for the wrong ones? The business of marketing is complicated and Jennifer Griffin Smith helps explain why this is so.
Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”
A podcast gives your brand a way to communicate directly with your target audience.
Choosing the appropriate format can help you arrange your material and make it more accessible to your audience.
This article shares several tips that you can implement to improve podcast recording in your home studio to get the best quality possible.
Microphones for podcasting and for home office can be difficult to choose. The article will help you understand how to choose the best microphone for your podcast or home studio.
Account-Based Podcasting is an additional level that advanced marketers are embracing. With podcasts gaining popularity with business-minded individuals, implementing them into your B2B marketing campaign can be highly beneficial.
What Is a Digital Content Hub? A content hub is a digital destination where visitors can find a large array of branded, curated content of all different kinds. While many
When launching a podcast you must understand which podcast metrics and measurements align with your goals and how to leverage them to measure progress. Developing a branded podcast as part
We all know that content is king. That phrase is so tiring, especially among marketing gurus, but it couldn’t be more true. Yet, it’s not that simple. Even though content
