This article originally appeared in Forbes. Podcasting has become a popular marketing tool for businesses of all sizes, and for good reason. Podcasts offer a unique way to reach a targeted audience, establish authority in your industry and drive conversions.
Chris Wallace shares insight into bringing the face of the brand to the table by involving employees and C-Suite in content creation.
Sangram Vajre shares insight into some of the challenges and advantages of offering “Go-To-Market as a Service”.
How do you determine what content is performing and what is not? Your analytics tell it all. Brian Piper shares insight into content marketing web analytics.
Research is a “magical, almost all-powerful format for content.” I agree with Andy Crestodina on this completely. Here’s the catch…
How do you correct misguided Marketing KPIs when leadership asks for the wrong ones? The business of marketing is complicated and Jennifer Griffin Smith helps explain why this is so.
Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”
A podcast gives your brand a way to communicate directly with your target audience.
Choosing the appropriate format can help you arrange your material and make it more accessible to your audience.
This article shares several tips that you can implement to improve podcast recording in your home studio to get the best quality possible.