Podcasting now comes in many forms – audio, and video. It’s no use in trying to hold on to the traditional “it must be audio” or “it must be an RSS feed” mentality. With no new term to call it, the name podcasting remains – whether you listen to it, watch it, or choose to listen to a video while not watching – it is still a podcast.
YouTube announced that it will now allow you to label your YouTube playlists as podcasts using YouTube Studio.
Discover how to harness the power of a podroll to boost podcast discoverability and website engagement. Learn how to create a curated list of your podcast episodes to help increase audience engagement and expand your audience.
This article originally appeared in Forbes. Podcasting has become a popular marketing tool for businesses of all sizes, and for good reason. Podcasts offer a unique way to reach a targeted audience, establish authority in your industry and drive conversions.
Chris Wallace shares insight into bringing the face of the brand to the table by involving employees and C-Suite in content creation.
Sangram Vajre shares insight into some of the challenges and advantages of offering “Go-To-Market as a Service”.
How do you determine what content is performing and what is not? Your analytics tell it all. Brian Piper shares insight into content marketing web analytics.
Research is a “magical, almost all-powerful format for content.” I agree with Andy Crestodina on this completely. Here’s the catch…
How do you correct misguided Marketing KPIs when leadership asks for the wrong ones? The business of marketing is complicated and Jennifer Griffin Smith helps explain why this is so.
Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”