Podcast Marketing is not Marketing a Podcast
When most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors.
Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose
Marketers tend to talk about measurement as a problem they are about to solve. Better tools, cleaner data, smarter attribution; the fix always seems one software purchase away. Robert Rose pushes back on that idea hard.
The Formula for Real AI Content Quality and Quantity
AI offers speed. It brings volume. But used the wrong way, AI will fill the market with noise instead of value. The difference between true productivity and wasted motion is simple: quality at scale comes from combining context, human viewpoints, and then using AI where it excels. Here is the
LinkedIn Video Strategy for Marketers with Goldie Chan
Goldie Chan, the “Oprah of LinkedIn” joins Rocio Osuna and A. Lee Judge on the podcast. LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over
How to Build a Personal Brand that Gets Results with Rod Brinson
When you listen to the episode, you’ll hear our special guest, brand strategist Rod Brinson, join us to share his expert insights on the intersection of business and personal branding, actionable tips to start building your own brand, and what it really means to stand out in a crowded market.
Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner
Why Business Storytelling Matters More When AI Creates Most of the Content AI-generated content is flooding every channel, and audiences are starting to notice. The writing sounds the same. The ideas feel recycled. The voice behind it could belong to anyone, or no one. On this episode of the Business
Navigating the B2B Marketing Job Market with Rocio Osuna
The Business of Marketing podcast is entering Season 5 with a new co-host. Rocio Osuna, a marketing professional whose personal brand has been growing as she navigates the job market firsthand.
Content Monsta: How They Can Help Your Business
Company Overview and Philosophy: Content Monsta is a specialized B2B content marketing agency that operates on a fundamental principle: helping businesses think and operate like media companies. Rather than focusing on traditional campaign-based marketing, they emphasize building systematic, scalable content operations that consistently produce valuable content tied directly to business
Building a Content Engine for Your Company
If you’re creating content for business and not seeing results, it’s likely because you’re missing the engine behind it. What Is a Content Engine? A content engine is a system that goes beyond campaigns or a set of posts. It is how content marketing becomes content production that consistently, strategically,
36 Video and Podcast Content Frequently Asked Questions
Expert answers to remote podcast and video production questions. How remote recording works, options for support, pricing, ROI, and analytics.