The Vice President of community impact for Jackson Healthcare, a writer, and Marketing & Business professional guru, Keith Jennings joins the podcast this episode. We discuss how Marketers can deliver on the functional elements of Marketing while using all of the Marketing Tech tools at our disposal.
This show dropped some gems! What is the best social platform for your business? We talk about how to figure out which platform to go “all-in” on for your business. Also, we discuss the keys to knowing what type of content you should work at creating. We cover these key
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy. We address the topics of: What is
B2B influencer marketing is growing faster than most companies can learn to use it. LinkedIn is building a creator marketplace, brands are approaching creators directly, and executives are feeling pressure to show up on camera. I have experienced this shift personally. Brands have approached me as a creator, and I
Digital marketing attribution is on its last leg. For years it was the default way to judge what worked, and that era is almost over. The tracking it depends on is breaking down, and the reports it produces have grown too thin to base real decisions on. The reasons have
The Content Monsta Method The POET Framework PROOF • OPINION • EXPERIENCE • TRUST Turn the knowledge inside your experts into content only your company could create. Try the Free POET Tool The POET Framework is a proprietary model developed by A. Lee Judge and Content Monsta. POET stands for
Sabreen Haziq leads brand, community building, and creator innovation at Buffer, the social media management company known for radical transparency. She is also the founder and host of The Lavender Fix, a self-improvement podcast. Co-host Rocio Osuna brought Sabreen onto The Business of Marketing, hosted by A. Lee Judge, for
The brands that stay visible will be the ones that treat content as a connected system, not a stack of one-off posts. Every video, transcript, article, and piece of structured data should reinforce the others and point back to real expertise.
Heike Young a former content leader at Salesforce and Microsoft, joined hosts A. Lee Judge and Rocio Osuna to talk about employee-generated content and how to build a program that does not collapse after the first month.
The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era.