Young Black Podcasters

How to Write a Podcast Intro, Outro, and Description

It’s time to introduce your podcast to the world, but first, you have to write that intro, outro, and description. It’s an exciting time! You have a podcast idea, you are committed to the launch, and now it’s time to tell the world what your show is about. Well, there

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Video production set

Video Production vs. Video Marketing

In the world of digital marketing, two complementary aspects demand equal attention – video production and video marketing. These distinct but closely intertwined concepts are the backbone of successful digital campaigns. However, it’s essential to distinguish between the two to maximize their potential. Video production and knowing what to do

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digital marketing girl

What Skills Are Required for Today’s Digital Marketer?

The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field, nor is it strictly understanding who is most likely to purchase your product. It is a combination of both, PLUS

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Content Marketing vs. Advertising

Content Marketing vs. Advertising: Which is Winning?

If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is winning and why.  Content Marketing vs. Advertising   Content marketing includes blogs, newsletters, quizzes, emails, videos, infographics, and podcasts. Traditional advertising

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Podcast Consistency

Podcast Consistency – How to Keep the Show Going

Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show consistent, there are many important factors that cannot be compromised. In order to keep the show going, the discipline has

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Podcast Promotion Tips and Strategies

Podcast Promotion – 9 Tips and Strategies for Success

How can a creator make themselves known and maintain a regular audience through podcast promotion? With so much content flooding our social media and other digital platforms, it’s almost silly to try to maintain a podcast channel without some promotion and effective marketing.  It’s more than likely that whatever you

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Convince Content Marketing

Convincing Your Boss that Content Marketing is Vital

You have probably chosen this article because you know you know content marketing is vital for your business. You might be well-versed in digital content creation, yet are unhappy with the way your company is implementing their marketing resources. If you have a particularly traditional boss, there might be some

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listen to business podcasts

25 Business Podcasts You Should Listen To in 2020

Listening to podcasts about business marketing helps to keep us current and in-the-know. To help you along your content marketing journey, we’ve curated some of our favorite podcasts that benefit not just marketers, but also business owners, executives, and entrepreneurs. On these shows you can catch all the new marketing

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Where B2B Marketing is Going in 2020

Where B2B Marketing is Going in 2020

Yearly, B2B marketing reports and statistics are there to unveil the truth about what marketers have been doing, how successful they were in their endeavors, and where B2B marketing is heading in the future. Content marketing is ever-changing, as marketers continue to monitor consumer behavior and use their findings to

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