This article written by A. Lee Judge was originally published by the Content Marketing Institute. Is it time to expand the definition of Content Marketing? I admit this is a bold question to ask for someone writing his first guest post for the organization that owns the definition. Content Marketing
This article is for people who have been asked to give a virtual presentation or speak at a virtual conference and suddenly find themselves having to figure out how to capture a good video of themselves for their session or keynote. You’ve been asked to speak because you’re an expert at what you do, not because you’re skilled at creating video.
It can be said that live streaming is the new radio. Why? Because this powerful marketing tool meets today’s audiences where they are almost all the time – on the internet. No matter the size of your business, live streaming videos hold tangible benefits for your company. How Live Content
There are reasons by video is more engaging than other content, but even with video, there are ways to make one video more engaging than another.
It’s time to introduce your podcast to the world, but first, you have to write that intro, outro, and description. It’s an exciting time! You have a podcast idea, you are committed to the launch, and now it’s time to tell the world what your show is about. Well, there
In order to communicate professionally, clearly, and without distractions, you need to prepare your video environment and equipment. Follow these tips and you’ll be able to present yourself in the best way on camera when working remotely.
In the world of digital marketing, two complementary aspects demand equal attention – video production and video marketing. These distinct but closely intertwined concepts are the backbone of successful digital campaigns. However, it’s essential to distinguish between the two to maximize their potential. Video production and knowing what to do
The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field, nor is it strictly understanding who is most likely to purchase your product. It is a combination of both, PLUS
If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is winning and why. Content Marketing vs. Advertising Content marketing includes blogs, newsletters, quizzes, emails, videos, infographics, and podcasts. Traditional advertising
Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show consistent, there are many important factors that cannot be compromised. In order to keep the show going, the discipline has